The more Hpnotiq you add, the greener the drink will be. Adding Hennessy to Hpnotiq brings a bit of edge to the fruity sweetness.Ĭocktail recipes: Fill a lowball glass with ice. Quickly becoming a favorite with fans after it was introduced in one of Sean Combs’ restaurants in New York City, the Hulk was a hit with male drinkers in particular. Pick up a bottle online, invite your friends over, and start mixing up one of these Hpnotiq cocktails, ranging from tropical treats to classic Martinis. Hpnotiq is a true party drink, which means it’s best consumed in company. It teams well with a whole range of flavors, especially lighter spirits such as rum, vodka, Champagne, sparkling wine, or gin. We recommend a tumbler or shot glass-depending on how much you want to drink.īut this remarkable blue liqueur really comes into its own when mixed with other ingredients in cocktails. You can sip it straight over ice or straight from the fridge as an aperitif in a glass of your choice. Hpnotiq is a drink like no other, which means there are no rules when it comes to how you drink it. In 2019, rapper Fat Joe, one of the original artists to promote Hpnotiq in the early 2000s, became a brand ambassador and launched a limited edition bottle: Hpnotiq OG. It tastes great mixed with equal parts Champagne. With its lavender, violet, and berry infusion, it’s a real sweet treat and a favorite among young female drinkers, in particular. This purple Hpnotiq is a blend of vodka, fruit, flowers, and Cognac. In 2011, the brand introduced the world to Hpnotiq Harmonie. Released around Christmas-with an advertising campaign led by Khloe Kardashian-it’s the perfect festive drink. It’s the same as the original but has Champagne-like bubbles. Rainbow shades: Hpnotiq types and flavorsīeyond classic Hpnotiq-blue and tropical-tasting-there’s Hpnotiq Sparkle, released in 2014. Something to do with the maceration of the fruit, perhaps? Hpnotiq is originally from New York but bottled in France by Heaven Hill Distilleries. The reason for the blue coloring? That’s top-secret, unfortunately. It’s filtered through charcoal for optimum smoothness before being blended with five different cognacs, each aged in oak.Īlso added is an unnamed mix of fruit juices, combined with the spirits by a master blender. Made and bottled in the Cognac region of France, Hpnotiq is a triple-distilled French grain vodka. A mix of mango, passion fruit, and citrus, it’s sweet but bold with an undeniable alcoholic punch at 17% ABV, or 35 proof. This mesmerizing shade, similar to the waters of a Caribbean island, makes the drink and its frosted Champagne-shaped bottle instantly recognizable. The first thing that will strike you about Hpnotiq is its dazzling pale blue color. The Hpnotiq Sparkle blends natural fruit juices with white wine, vodka, and a touch of Cognac. Then he made headlines again in 2018 after his Versaille-esque mansion on Long Island went on the market for $60 million. It even appeared on the TV show, Jersey Shore.Īs for Yakoby? A year after launching, he’d made $50 million. Soon after, other celebrities were also promoting Hpnotiq, from Kanye West to Missy Elliot, cementing the brand’s status as a pivotal piece of club, hip-hop, and pop culture. Nick Storm became known as the ‘million case man’ and has gone on to work with Sean Combs on Cîroc vodka.Ĭombs was also instrumental in the success of Hpnotiq, agreeing to sell the liqueur in his chain of restaurants, Justin’s, in New York. In three years, the pair sold 1 million cases of the liqueur, making it one of the fastest-growing liquors in history. But young as it is, Hpnotiq – or Hypno, if you’re in the know-is already a sensation. Sure, it hasn’t been around that long compared to more classic spirits like whisky, brandy, and bourbon. NBC called it the ‘drink of choice of celebrities, and the liqueur has made appearances at all the hottest events, including the Grammys, Oscars, and New York Fashion Week. Sipping on Hpnotiq, you’re in good company. It’s refreshing and easy to drink with a light mouthfeel and unrivaled versatility, able to hold its own in the company of a range of cocktail ingredients. Hpnotiq is a fruit liqueur that tastes like a cross between mango and passion fruit. No better drink to celebrate the start of a new century than this radically eye-catching liqueur, the color of tropical seas and summer skies. Hpnotiq was introduced to the world at the turn of the millennium. It’s immediately entertaining without being at all gimmicky. Pronounced like hypnotic, but with a twist on the traditional spelling that no one can seem to remember (Hypnotiq? Hpnotique? Hpnotic?), this sensational drink feels both fun and luxurious. Such is the unique charm and enduring magic of Hpnotiq, the aquamarine mix of fruit juices, vodka, and cognac that became an instant best-selling US liqueur. How to immediately make alcohol more fun? Make it blue.
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